Released on = April 10, 2007, 1:54 am

Press Release Author = Katie Doling-Bastianelli/BonoVox PR

Industry = Internet & Online

Press Release Summary = Warbasse Design helps clients select appropriate Web 2.0
strategies for their web development and online marketing campaigns.


Press Release Body = Santa Monica, CA (BonoVox PR) April 10, 2007 - Social media,
bookmarks, wikis and a bunch of provocative words cut up by misplaced periods such
as ma.gnolia and del.icio.us. Warbasse Design explains how this phenomenon is taking
over the internet and how it affects online business success.

Web design and development firm Warbasse Design receives questions regarding social
media on a daily basis from prospective clients tapping into Warbasse Design's
expertise via a convenient ClickCallT button on the designer's website. As the
clients discover, the answers are revolutionizing their online design and PR
campaigns.

Philip Warbasse-CEO, Warbasse Design-says, "Social media is defined by a passion to
be involved online and a passion to help others by sharing one's opinions and
experiences. Because social media is intensely user-driven, any business owner with
an online presence knows that online success has become contingent on the knowledge
and implementation of these social media strategies. The Web 2.0 challenge comes
with seamlessly integrating these social media instruments into the website design
so that they become a natural component of the design itself, not an accessory."

Web 2.0 is the platform for popular social media outlets such as Digg, 9Rules, eVolt
and Technorati. The difference between so-called Web 1.0 and Web 2.0 strategies is
that Web 2.0 is a true collaborative effort that includes services such as
bookmarking, RSS, wikis, social networks, blogs and message boards. While virtual
communities prove to be a fun way to catch up with old friends and former colleagues
and social bookmarking helps cure pangs of boredom by a click-after-click supply of
websites according to personal preferences, blogging takes the reign in the social
media kingdom. Professionals from a wide range of industries including marketing,
architecture, music, fashion, design and technology participate in blogging to
increase their online exposure and build a steady audience.

Dubbed the next generation of web services and applications, Web 2.0 is the newer,
hipper and more user-driven version of its Web 1.0 ancestor. Instead of a search
engine turning up with Web 1.0's Britannica Online, Web 2.0's Wikipedia entries
often take up the entire first page of results. However, instead of information
coming from authority figures and publications as in Web 1.0, anybody with access to
the internet can contribute to or revise one of those wikis.

Another example of how Web 2.0 is changing the internet is the evolution of the
press release. While the traditionally formatted press release has gradually
transitioned from print to online newswires, some clients may now benefit from the
new social media press release template that can be easily adapted by others into a
blog post or podcast. With social media users determining what websites are worthy
to check out, a business's online relevance becomes reliant on these and other Web
2.0 tools rather than the preceding Web 1.0 page views to enhance their rank in
search engine results.

Helping clients sift through this Web 2.0 "stomping ground" to decide which social
media outlets to apply to their online PR campaigns, Warbasse Design first focuses
on the client's niche audience. From there, Warbasse Design reviews the various
social media options with the client to determine what strategies would be useful
from an exposure and design perspective. In the case of a musician client, Warbasse
Design would discuss ways that the musician could gain exposure by building an
audience through video podcasts or streaming a live concert on the internet. For an
architect, Warbasse Design might suggest using the 3D building platform in a virtual
community such as activeworlds.com to feature their style and designs in an effort
to attract clients both online and offline.

To implement social media into a functional web design, Warbasse Design selects the
most appropriate outlets for the client and positions purposeful and aesthetically
pleasing logos so that visitors can "Digg" the website and help another user
"StumbleUpon" it. For celebrity and athlete training company Zone Ready, Warbasse
Design was able to achieve the desired effect by implementing Web 2.0 technologies
into the client's web design and PR campaign to help the trainers respond to
individual training questions and dilemmas through their innovative "iReady" web
page. Through this interactive site, Zone Ready has been able to build a significant
online clientele and audience.

With social media dictating the future of a business's online success for the
unforeseeable future, Warbasse Design has become one of the leading firms helping
clients understand and contribute to the social media scenery by incorporating Web
2.0 into the client's overall design and strategy. By creating functional and
innovative websites and assimilating new media services into online public relations
and marketing campaigns, Warbasse Design is dedicated to encouraging clients to
climb to popularity on the social media ladder.

To learn more about Warbasse Design, visit http://www.warbassedesign.com.

About Warbasse Design:
At Warbasse Design, our core objective is to help our clients become better known
and better understood through the development and deployment of robust online
services and media public relations. Founded in 2000 by Philip Warbasse, today our
team of designers, developers, illustrators and creative professionals help
businesses with varying goals and budgets leverage their investment on the world
wide web and various media outlets by creating a holistic approach to their web
design, public relations and marketing requirements. For additional information
relating to online or media PR, visit http://www.warbassedesign.com, email Katie
Doling-Bastianelli at katie@bonovoxpr.com or call 310-883-4258.

Represented online by BonoVox PR

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Web Site = http://www.warbassedesign.com

Contact Details = 2461 Santa Monica Blvd Suite - 739
Santa Monica, CA 90404
www.bonovoxpr.com
Katie Doling-Bastianelli
katie@bonovoxpr.com